Energym is a gym run by experts in the gyming industry. They offer top quality equipment because they believe in having a positive attitude and a nurturing environment that seeks to help its customers get fitter and leaner. The brand language aims to create a cohesive identity merging together the form and function so as to deliver the brand message. The idea represents power, strength and elegance, representative of the pumped up ambiance of the gym. The blend of the fist with the dumble forming the letter e creates a memorable image that resonates with the target customers.