Good Fettle is an ice cream brand that offers a wide range of flavors including tiramisu, chocolate and hazelnut. The company's premium quality product makes it an ideal choice for shoppers looking for healthy options. To reflect these values in the identity design,  we chose to use an attractive font with an elegant cursive design so that it  stand out and is easily recognizable. We took the same visual language ahead for their packaging, this time adding vibrant colors that resonate with the flavors of each product. We also ensured that each of the illustrations used in our packaging layout works well within the overall look and feel of this design. We chose to use a combination of  illustrations and images as we want the brand to look fun vibrant and youthful, also for it to be an eye catching product when seen on the shelf. All these elements work together to create a brand that stands out among other ice creams on the shelf.