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Greengram

BRAND STRATEGY

AND DESIGN

Green Gram is a brand that stands strong on the foundation of building a better future for the society by creating a base for hydroponic vegetables which help build an inclusive growth save water and helps build a better future. The concept of the logo showcases the process of nice growing hydroponic vegetables. The idea is to bring out the uniqueness of the brand with minimalism and by giving it a young look and feel. Here the logo forms letter g with circle that shows its global nature and the leaf that represents the mother nature. The lines represent hydroponic pipes and water.

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